Metodo WINExcel – Practical Tips for Successfully Exporting Your Wines

In the publishing landscape dedicated to the internationalisation of wine, Metodo WINExcel – Consigli pratici per esportare con successo i tuoi vini, by Mihaela Cojocaru DipWSET, stands out as a valuable resource for both seasoned export managers and those aspiring to become one of them. The book offers practical insights for navigating the challenges of an ever-evolving and increasingly competitive global market.

This volume is a synthesis of years of hands-on experience in the field and distinguishes itself through its operational clarity. The book is concise yet rich in real-world examples and guidance that can be readily applied to day-to-day activities.

Practical Tips and Strategy

The author precisely outlines the actual competitive scenario, emphasising the need for an approach grounded on analysis and careful planning. The sections dedicated to exploring foreign markets provide strategic advice on how to select distribution channels that, not only show significant opportunities, but are also aligned with the company’s positioning and characteristics.

Sales and Business Development

One of the book’s major strengths lies in its comprehensive focus on sales, which is approached systematically and with a strong results-oriented mindset. Beyond practical advice on how to structure communication, managing follow-ups, and converting opportunities into contracts, the book delves into techniques for acquiring new clients — from identifying qualified contacts to building solid, long-term business relationships.

Conclusion

Metodo WINExcel is a valuable read — not merely an operational manual but also a source of strategic inspiration for those seeking to expand their business beyond national borders. Its balance between theory and practice, the effectiveness of its proposed tools, and the author’s authoritative voice make it a reliable and concrete guide and a true point of reference for wine professionals working in export.

Author

Mihaela Cojocaru DipWSET is a wine export coach, broker, WSET educator and lecturer in courses on export and digital marketing. With over 18 years of experience in the wine industry, she is a wine and digital marketing expert, AIS-certified sommelier, wine judge, and contributor to the guide I Vini del Cuore.

Web: mihaelacojocaru.com