Also this year, Vinitaly has confirmed itself as the only Italian wine fair with an international vocation.
In recent years, Vinitaly has had the goal of presenting Italian wine in all its diversity, but in a synergistic way, enhancing small wineries as well as more structured companies and at the same time offering an important showcase aimed to attract foreign buyers’ interest .
The 55th edition recorded over 93,000 total visitors, of which about a third came from abroad (143 countries). The ranking of arrivals from abroad, sees the United States unquestionably in first place, with Germany in second. The United Kingdom remains third, while China returns to fourth position, overtaking Canada.
The “Fuorisalone” of the fair, Vinitaly and the City, recorded over 45,000 tastings (+50% on 2022) by winelovers. Four days of tastings, meetings and events spread throughout the historic center of Verona, to discover the Italian wine excellence and the beauties of the city.
The event has returned to full capacity after the difficult years of the pandemic, as underlined by the president of Veronafiere, Federico Bricolo “Today we are closing a Vinitaly finally at full capacity, which saw a choral participation of operators, the press and institutions. We are particularly satisfied with the response we received from companies and wine regions, which represent the true strength of this event”. The goal, he added, “is to build a permanent and coordinated promotional platform with institutional partners capable of attracting incoming investments in Italy on one hand, and on the other hand on Italian products abroad with Veronafiere being rooted , after Brazil and China, in the United States, Japan, South Korea and the Far East”.
We are ready for Vinitaly 2024 that will take place from 14th to 17th April.